We may have a habit of referring books written by friends, but don’t worry, it’s not because we are biased. We do it is because their work is exceptional.
Our friend Rohit is no different. His latest edition of Non-Obvious 2017 holds a fascinating look into some of the trends that are coming up for this year, as well as offers his five essential habits that can help anyone cultivate this same insight into what others might miss. Our favorite aspect of this book is that not only does it look ahead at upcoming trends, but it also looks back into previous editions and delves into how some of Rohit’s predictions developed. Whether you plan to use these trends in business or just want a new insight, this book is definitely worth the read.